What to Wear Wednesday: The Furry Vest

October 23rd, 2013 by Trademark Image Consulting

While on a shopping trip for Fall and Winter outerwear, a client recently picked up a furry vest, and showed it to me – as a joke. But, little did she know how many practical, elegant, easy to put together looks this one piece could finish! Faux or real, a furry vest can add a new level of creative luxury to suiting, ‘going-out’ clothes, and even your comfy track pants (almost single handedly making them appropriate to sneak out of the house in!). Most importantly, this fuzzy layer creates extra warmth when you’re just not ready to pull out the parka. Trademark Tip: a furry vest looks equally chic worn under a blazer or jacket or worn over top of it! 

A furry vest is an unexpected but surprisingly useful add-on to your wardrobe, extending and expanding your transitional wardrobe without having to miss out on the season!

A furry vest is an unexpected but surprisingly useful add-on to your wardrobe, extending and expanding your transitional wardrobe without having to miss out on the season!

Faux Fur Vest: ONLY Bilbao Faux Fur Vest

Blazer: Forever New Milana Cut-Away Jacket

Leather Jacket: Danier

Denim Jacket: ONLY Denim Jacket

Turtleneck: Brunello Cucinelli

Swingy Sweater: Brunello Cucinelli

Blouse: H&M

Leather Legging: A.L.C. 

Skirt: H&M

Track Pant: Eberjey

Bag: Top Shop

Bag: Mulberry

Bag: kate spade new york

Sneakers: Converse

Ankle Boots: Alexander Wang

Pumps: Gianvito Rossi

Booties: Tory Burch

Posted in What to Wear Wednesdays, Women | Leave Comments »

What to Wear Wednesdays: September’s Hot & Cool Flashes

September 11th, 2013 by Trademark Image Consulting

Aaaah the cool breezes of September! Wait! The hot flashes of September?! When Mother Nature plays Dr. Jekyll and Mr. Hyde our mental state can really pay a price. Is it Summer still? Is it Fall? 


Then of course, we’re faced with ‘Oh just wear it all year!’ But some things simply don’t work in one season the way they do in another. A tunic; however, a tunic solves this problem by going from Summer mini-dress to Winter dress with total ease. How? It’s all about accessories and yes – layering. Get out your favourite tunic, and I’ll show you three ways to wear it: for Summer, in Transition, and for Winter. Ready?

How to wear a tunic in Summer

In Summer, treat a tunic the same way you treat a mini dress. Pull out the lightest, sparkliest colours for the best Summer spin.

Earrings: Gorjana Greer

Bangle: Stella & Dot

Sandals: ASOS

Tunic: Clover Canyon

Sunglasses: Linda Farrow

iPhone Case: Forever New

Bag: Top Shop

How to wear a tunic in Fall

Change sandals for pumps, emphasize deeper colours of the pattern, and add decidedly heavier accessories to ground the tunic for ‘seasonal’ days. I wouldn’t be mad if you added a denim jacket either!

Ear Cuff: Hugssy

Earrings: Karen Millen

Bag: 3.1 Phillip Lim

Tunic: Clover Canyon

Hat: Swell

Necklace: House of Harlow

Bangle: Oliver Bonas (similar)

Shoes: Calvin Klein Collection

Tunics Get Winterized

Layer a whisper thin long-sleeve top & opaque tights under your tunic to bring it into the season. Thick knits over top add warmth.


Hat: Eugenia Kim

Coat: House of Fraser

Gloves: Ralph Lauren

Bag: Coach

Tunic: Clover Canyon

Earrings: Kenneth Jay Lane

Turtleneck: Helmut Lang

Tights: J.Crew

Boots: Stuart Weitzman


Posted in Ask Tamara, What to Wear Wednesdays, Women | Leave Comments »

What to Wear Wednesday: Punk Revisited

August 29th, 2013 by Trademark Image Consulting

It’s been happening a lot lately. Walking down the street I’ll spot a young woman in heather grey Tshirt knits, a slouchy black knit hat, big combat boots and a plaid shirt around her waist and all of a sudden I have a brain blip and can’t figure out what year it is. I swear, it’s not my aging brain (is it?) it’s just that the major trend towards the 1990’s/grunge/punk movement this Fall is so darned literal. At least when it comes to the younger set. But I mean, hey, this is their first time wearing it, right? And even though we can all look back and realize that the stringy haired, flannel shirt situations weren’t doing us any favours – it was FUN (in a dark and moody way)!

But, as with any trend you’ve already loved to death in your youth – can you revisit Punk & Grunge style?

Tread lightly on this trend or you’ll easily fall right back to the 90s, searching for your Nirvana cassette to play in your Sony walkman….

This time around give the trend a playful and subtle nod by using the details that defined the Punk & Grunge movements in new ways:

Punk & Grunge - The New Rules LOGO

Tread carefully, but with a few strategic upgrades you just might be able to pull of Punk again!

My real ‘Rock ‘n Roll Babes’ can totally bring their personality into the work environment too, by using details on otherwise professional silhouettes to pump up the volume. 


Do Punk the Grown-Up Way

Go a bit Punk by focusing on details that make classic items edgy!

Jacket: Danier

Tights: Intricately Exquisite

Bag: Valentino

Shoes: Valentino

Top: Mango

Skirt: Nicholas

Glasses: ZeroUV Vintage

Necklace: David Yurman

Earrings: John Hardy

Rings: Henri Bendel

Posted in Try This Trend, What to Wear Wednesdays, Women | Leave Comments »

What to Wear Wednesday: The Metallic Skirt

August 21st, 2013 by Trademark Image Consulting

Once in a while you come across it: that PIECE. You have no idea what to do with it.

It’s. Way. Out. There.

But, nonetheless, you MUST HAVE IT! You’ll figure it out later, you say. And then, the days go by. The weeks turn into months, and the seasons into new seasons. It stares at you from the closet as if to say: “I’m heeeeeere! You booouuught me! You spent your hard earned saaalaaaryyyyyy and HA HA! Here I sit. Money in the garbage!” 

Of course, you can’t get rid of it! One day you’ll wear it. One day indeed. 

The metallic leather skirt I just saw is one such item. It seems SO OFF THE WALL! But really, when you look at it in its parts, it’s a very simple skirt:

1. It’s a pencil shape (classic)

2. It’s a soft nubuck leather (great for cooler months, and comes into style fairly often)

3. It’s in your colour palette.

Why not jump right in? Because it’s metallic. That’s why. It is definitely a statement-maker but it can also be a very useful piece, if you can just get creative about it. 

Here’s a Trademark Tip: when you spot a faaaaabulous have-to-have, concentrate on finding its classic traits. Be it shape, colour or fabric, if an ‘outlier’ garment has something classic to its design, you can treat it as a neutral – and turn it into a surprising wardrobe workhorse!   

Metallic Skirt Can Be a Wardrobe Workhorse

This metallic skirt may seem like an ‘outlier’ but by treating it as a neutral, it turns into a wardrobe workhorse!

Skirt: Club Monaco (similar)

Cotton Blend Jacket (L): Maiyet 

Wool Jacket (C): Vero Moda

Cotton Jacket (R): Object Collectors

Sleeveless Shell: Rebecca Taylor

Draped Shell: La Petite Sh*****

Horse Tshirt: LNA

Sweater: Friendly Hunting

Crossbody Bag: Rebecca Minkoff

Clutch: Alexander McQueen

Tote: Rabeanco

Loafer: 3.1 Phillip Lim

Sandal: ALDO

Pump: H&M UK

Booties: ASH


Posted in Uncategorized, What to Wear Wednesdays, Women | 2 Comments »

Keep Calm & Pack a Carry-On: 7 Days in NYC

August 8th, 2013 by Trademark Image Consulting

The joy of travel! I’ve been prepping clients for their summer vacations, and now I’m getting ready for my own week-long trip to The Big Apple!

The questions is, if you visit ‘the city that never sleeps’, do you need twice as many outfits? (Scroll down to check out infinite outfits with only 14 items!)

The answer: maybe, but even so – we can absolutely get everything into a carry-on, and here’s how:

Keep Calm & Pack a Carry-On Tips:

  1. Build around 3 colours: 2 neutrals & 1 colour, or 1 neutral & 2 related colours
  2. Pack only items that can serve double- or triple-duty
  3. Reduce your ‘need’ for shoes
  4. Bring spot remover & a mini laundry detergent  
  5. Remember: if you forget something you can always buy a stand-in!

That’s IT! That’s ALL!

Want to see it in action? Let’s go to The Big Apple for a week…

Keep Calm & Pack a Carry-On: 7 Days, 14 items

These 14 items go from day to night, and from downtown to uptown on a walking & dining trip.


1 pair of patterned jeans, over 4 outfits.

A pair of patterned denim is an unexpected & thoughtful approach to a dressing around a basic.


1 striped skirt, over 12 outfits

A striped jersey skirt can go from basic to funky depending on the pieces that support it. Extra bonus: wrinkles never cling to jersey knits!


1 spangled skirt for day and night

A piece with a little pizzazz enlivens a week-long wardrobe. This funky print is made sophisticated & cool when paired with easy-going jersey tanks.


A jersey dress serves every occasion with ease.

You could really ONLY pack this & be perfectly happy ALL WEEK! Double-duty dress/tunic, double-dute day/night. This dress is a perfect packing piece.




Posted in Ask Tamara, Keep Calm & Pack a Carry-On, Organizing, Uncategorized, Women | Leave Comments »

What to Wear Wednesday: The Patterned Pant

July 31st, 2013 by Trademark Image Consulting

The weather has turned warm, but what to do when a skirt or dress doesn’t feel comfortable? You long for something fresh to wear to work that maintains your professionalism yet signals, without a doubt, that you’ve switched from those dreary grey wool suit pants to something more…lively! But HOW? I’ve got two words for you: CROPPED & PATTERNED.

A well-tailored cropped pant in a colour or rich pattern is a great way to ‘work the system’ and still come out on top of the image game at work. Why? The silhouette is conservative – it is a dress pant, not a legging – yet the addition of a colour or pattern and the subtraction of a little length create a modern, almost edgy twist on a classic cut. 

The best part? These fun bottoms can be worn straight into Fall with a few key changes to their ‘supporting pieces’.

Step away from ye ole ‘boyfriend’ chinos. This is the way to wear cropped to work.

Patterned Pants Summer

Pull out the brightest colours in the pattern in your top, third layer, and accessories to give your outfit a light, summery feel. 

Collar: Jo No Fui

Sunglasses: Prada

Bag: Proenza Schouler

Top:  Kaliko

 Pant: Dorothy Perkins

 Jacket: Top Shop

 Bronzer: Arbonne International

Nail Polish: Essie

Shoes: Zara 

Patterned Pants Fall

Make your once-summery pattern cool-weather appropriate by focusing on the deeper and neutral hues in your top, third layer and accessories for an earthier appearance.

Hat: Eugenia Kim

Earrings: Marni 

Necklace: Marni

Clutch: L.K. Bennett

Shoes: Top Shop

Top: MICHAEL Michael Kors

Pant: Dorothy Perkins

Outerwear: rag & bone

Cardigan: River Island




Posted in What to Wear Wednesdays, Women | Leave Comments »

Ask Tamara: “Can a Petite Flower Rock a Maxi?”

July 26th, 2013 by Trademark Image Consulting

I recently posted a couple of blogs all about Maxis (check them out What to Wear Wednesdays: It’s HOT! and What to Wear Wednesdays: The Maxi Dress). While these dresses and skirts can be floaty summer answers to otherwise stiff pencil and A-line bottoms, the lengthy nature of the piece can create a number of figure-flattery challenges. A question that came up almost immediately was:

“Ah, but can a petite flower rock the maxi skirt? Any caveats?”

As a petite fleur myself, this is a question near and dear to my heart. Yes, I do have some guidelines that will allow a person of the 5’4″ and under set to successfully wear a Maxi style and they all revolve around… Fit.

FIT: It’s the key for anyone wearing anything, but it’s particularly important for Maxis. When a Maxi is perfect it will: 

a) Show Some Toe: Shorten your hem to about 1/4″ – 1/2″ from the ground when you are wearing the shoes that go with your outfit. With every horizontal line, the body is visually shortened. Show some toe, and maybe some forefoot, but refrain from a sharp line across the ankle or pooling on the floor (if you shorten your skirt to go with heels, please don’t wear it with flats!).

Tweet This: 

Trademark Tip: Don’t be a drag! Hem a Maxi 1/4-1/2″ from the floor & for the shoes you’ll wear. Do you show some toe when standing? Perfect! 

b) Hug the Waist: Just like a perfect pair of pants, the waistband of your Maxi should fit well, yet allow you to tuck in a thin top if you wish. Skirts that float around the waist can twist and turn when you walk, and slip too low when you sit down. 

c) Just Enough Fabric: A Maxi overpowers when it is too voluminous, and looks skimpy if it’s stretched across the hip or rear. Material should flow across your curves without adding bulk or pulling. Try to grab a fistful of fabric on both sides or at the rear. Lots available? The hips are too broad. Not an inch to pinch? Try going up a size.

Still not sure? Here are a couple of advanced tips to help make you look like a tall(er) glass of water:

1. Asymetric Hems: The aptly named short-long hemline has been big for a few seasons, and it’s sticking around for more. This ‘mullet’ of a skirt is shorter in the front and longer in the back giving you the best of both worlds.

2. Side Slit: A slit to the side of the front of your skirt can elongate the leg and make walking easier in a narrower style. Just make sure the slit is no higher than 2″ above the knee. 

Check out the Trademark 10: 10 Maxis That Fit Perfectly! board for some more ‘Pinspiration’. 

Maxi Skirt Dos for Petite Women 5'4" and under

Yes, Petite women CAN wear Maxi skirts and dresses! These 3 simple rules will help you look great in long lengths.



What Not to Wear Maxi Skirt

Drowning in long skirts? Petite women should avoid these 3 Maxi mistakes.

Posted in Ask Tamara, Try This Trend, What to Wear Wednesdays, Women | Leave Comments »

What to Wear Wednesdays: The Long Day Dress

July 24th, 2013 by Trademark Image Consulting

We didn’t skirt around the Maxi length bottom for summer (check out what I said here), but what about the Maxi dress? Whether it’s 100C or -110C, is there anything simpler than just putting on a dress and heading out of the house? I think not. The sense of ease of a one-piece outfit can’t be underestimated, but the level of polish it provides just might be. Depending on the fabric and cut a full-length dress could read as very Boho/weekend festival or on the other side of the scale, as very formal, or black-tie. 

In actuality, the super casual and ultra formal dress codes are where this silhouette  is often at its best. But, can you wear it to work? Obviously ballgowns and strappy sundresses should be reserved for the occasions they’re named for, but there are some cases where you can wear a long dress to work. Your professional polish will depend on how you accessorize it.

Look Professional in a Maxi Dress

You CAN look professional in a Maxi dress! It’s all in the accessories.

Blazer: Object Collectors Item

Bag: 3.1 Philip Lim

Pumps: BCBG

Dress: Anna Sui

Earrings: John Hardy

Glasses: Mod Cloth

Lipstick: Laura Mercier

Watch: Rolex 


Maxi Dress for Weekend

Maxi dresses are ideal weekend wear. Casual, chic, and comfortable.


Hat: Guess

Sunglasses: J.Crew

Tote: Mark & Graham

Dress: Anna Sui

Vest: Vila Clothes

Ring: Repossi

Sandals: LuLu*s

Posted in What to Wear Wednesdays, Women | Leave Comments »

What to Wear Wednesdays: It’s HOT!

July 17th, 2013 by Trademark Image Consulting

Whoo! It’s Hot in Here! We are FINALLY in the hot days of summer, and it’s times like this when the question on everyone’s lips is: ‘how can I look professional in this crazy heat when all I want to do is wear NOTHING!?’  Actually, the more interesting question I had this week was:

“Tamara, I have a maxi skirt that I live in on weekends. How can I wear it to work without looking like I’ve mentally skipped off already?”

Most people reserve long skirt lengths for formal and weekend wear, but then there are many for whom long lengths are a daily preference or requirement. For everyone, the way to create a professional look with a long skirt is to be mindful of fabric choice (lightweight, opaque, with some drape – not stiffness), volume (low, no ball gown styles or multi-layers), and colour combinations (keep current, not ‘uniform-y’ by mixing neutrals with trend colour accents). 

A long skirt is also a chic way to enjoy keeping cool outside, but staying temprature-regulated the A/C is on high in the office, and it can greatly extend the usefulness of a summer piece you may have already invested in! 

Wear It To Work…

How to Wear a Maxi Skirt to Work

Classically ‘office appropriate’ supporting pieces make this Maxi skirt outfit an office ‘DO’!


Earrings: Anita Ko

Bag: Oasis

Shoes: Zara 

Top: 9 & Co.

Skirt: New Look

Blazer: Celebboutique

Belt: Miss Selfridges


Wear It On the Weekend…

How to Wear a Maxi Skirt Casually

Get lots of longevity out of one great skirt by supporting it with weekend favourites for a casual twist.

Sunglasses: Ray-Ban

Bag: Rabeanco

Shoes: Rupert Sanderson

Top: Jacquemus

Belt: Jocasi

Skirt: New Look

Earrings: From The Earth

Necklace: Zolie Designs

Bangles: Wallis

Posted in Ask Tamara, What to Wear Wednesdays, Women | Leave Comments »

Cloud Appreciation Society

July 9th, 2013 by Trademark Image Consulting

Last night’s dreadful storm in Toronto flooded our streets, our homes, and yes, even our closets. When you finally got home safely, was your rain gear still in tact? Better yet: had you even brought a brolly to work yesterday?  

Heading back out to work the day after a dreadful storm is the last thing anyone wants to do – especially if your rain gear was destroyed on the commute home the night before!  I was lucky enough to beat the clouds home, but as I watched through my windows as the storm rolled in, and saw the news streaming in on my Twitter & Facebook feeds last night, I just couldn’t believe it! And, when the neighbours arrived home, drenched the to bone, I couldn’t help but think: we need a back-to-work wardrobe plan for the rest of the week because this rain isn’t gonna quit!  

Don’t let torrential downpours rain on your style parade. Your style is weather-proof! Here are two new favourite combinations. One romantic, feminine, and trendy, the other edgy, urban, and avant. Which do you like best?

Cloud Appreciation Society Rain Gear

 Heart Umbrella: Felix Rey

Striped Vinyl Tote: Jordan Marsh

Matte Black Rain Boots: Burberry

Transparent Pink Rain Jacket: Valentino R.E.D.

Transparent Grey Rain Jacket: Wanda Nylon

Black Lace Umbrella: Modern Crochet Club *not actually intended for rain

Vinyl Reptile Tote: Foley + Corinna

Flame Pattern Rain Boots: Chance of Rain


Got a reliable trench already? Make your classic staple a versatile favourite again by changing up your accessories. Check out our Tis the Rainy Season post for some inspiration.

Posted in Randoms, Uncategorized, Women | Leave Comments »

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